As a towage provider operating in a competitive port you likely want to keep track of who moves what and how. And in case you don’t know this yet, we will happily provide this information, but what is more important than knowing the market is how to actually win the market. Find out here how we help you with that.
LionRock Maritime combines existing detailed assessments of the towage market, publicly available data, and our own proprietary algorithm to assess towage activity in any port in the world.
Our towage pattern-recognition software provides the facts. Our towage and business-development expertise provide the insights you need to explore the most profitable opportunities for you.
Want to grow your towage business into another port, either through the competitive entry, concession, or acquisition?
Get unprecedented insights in Towage markets near you or afar and accurately assess the attractiveness of a market entry!
We can help to expand your business into a new towage market or port
Our towage market tracking software crunches all AIS data in a port and sheds lights onto all ship and tug movements. We track all ship assist movements including timestamps, operator info, terminal info and more. No more guessing on your market share, the size of your market or on the jobs performed by your competition. All in an automated and customizable fashion, but the real value comes from the additional data analytics we provide. We have programmed algorithms that will show you where you are stronger (or weaker) than your competition, which business would fit well with your fleet portfolio and make propositions that you can use to win more business.
Our customer have used our insights to win market share. Interested to know how? Here’s one example of a customer that was able to show its superior service performance towards its vehicle carriers customers. With the support of AIS data and our software we were able to track the the berthing and unberthing times of vehicles carriers of various size ranges in a port. This proved that our customer was able to consistently shave of about 15 minutes of the assist time.
Especially for your container line and vehicles carriers customers, reducing time in port is critical. Imagine you can document with data that your service times are superior than your competitors’ and show that you bring in and take out a ship faster than they can. This puts you at a superior seat when contract negotiations are up again, maybe even allowing to steer the discussion away from only being about price.
Do you want to know more about Port Exploration solutions?
1077 HT Amsterdam